Job Description
The Digital Marketing Executive will be responsible for assisting in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness.
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.).
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.).
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing, update website and pricing strategies for the website.
- Collaborate with designers to improve user experience..
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
Qualifications:
- Graduate with Masters in communication
- Proven experience as Digital Marketing Executive or similar role for at least 1-2 years
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Skills and experience in creative content writing.
