Digital Marketing Executive

The Digital Marketing Executive will be responsible for assisting in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.).
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.).
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing, update website and pricing strategies for the website.
• Collaborate with designers to improve user experience..
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.

Qualifications:

• Graduate with Masters in communication
• Proven experience as Digital Marketing Executive or similar role for at least 1-2 years
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
• Skills and experience in creative content writing.