Digital Marketing Executive

Job Description

• Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms

• define content development, syndication, distribution, and link-building strategies

• Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices

• Analyze and translate data from web analytics into actionable plans Advise clients on SEO best practices

• Create digital marketing plans and discuss them with clients and prospects, in collaboration ith an account manager

• Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients overall digital marketing goals and plans
• Build and optimize powerful B2B campaigns in Google, Bing Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results
• Manage digital advertising budget and spend, including bid management
• Execute bid changes based on pacing and performance Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages
• Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio
• Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners