Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
Analyze websites and document changes required for SEO.
Monitor SEO results and manages projects to ensure continued high rankings.
Provide ongoing support of all SEO initiatives including reporting, analysis, and optimization recommendations.
Proactively make strategic PPC campaigns to drive advertising efficiencies and ROI improvement.
Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
Monitor campaign results, analyze key metrics and optimize click-through and conversion rates.
Optimize landing pages for search engine quality score.
Serve as liaison with paid search engine contacts.
Desired Candidate Profile
Minimum of 2/4 year of search engine optimization and pay-per-click experience.
Must have knowledge of Google Adwords and MSN AdCenter.
Ability to perform research, analyze websites, document changes.
Ability to compile and analyze search data and metrics.
Web programming skills are a plus but not required.
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