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Digital Marketing Executive

Tudip Technologies
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Job Description

  • Build, plan and implement the overall digital marketing strategy.
  • Assisting in the formulation of strategies to build lasting connection with clients, intermediaries and the firm s wider community.
  • Monitor and analyze dashboards and key reporting tools and proactively make strategic recommendations to meet campaign goals and improve performance.
  • Measure the performance of digital marketing efforts using well known analytic tools such as Google Analytics, Google Search Console, SEMrush.
  • Measure ROI and KPIs.
  • Manage and maintain the organization s website. Active involvement in SEO efforts (keyword optimization, content improvement, internal linking, image optimization etc.)
  • Perform regular thorough website audits to identify and discover content, technical, usability, and performance issues that impact search engine visibility.
  • Oversee all the company s social media accounts.
  • Planning and monitoring the ongoing firm presence on social media.
  • Using online and social media tools to increase the firm s brand.
  • Prepare online newsletters and promotional materials and organize distribution through various online media channels.
  • Keep up to date with developments and news across the digital advertising landscape.
  • Maintain partnerships with media agencies and vendors, and forge new ones as well.
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at thethe forefront of industry developments, particularly developments in mobile marketing