Sales Executive

Job Description

• Create a business plan to achieve targets that meet territory objectives by driving market traffic and optimizing product availability
• Establish relationships with retail and wholesale customers to uncover needs, take orders, and increase the number and variety of SKUs stocked
• Conduct daily sales calls to increase the number Bills cut, TLS , Brand ECO , check stock, and ensure proper merchandising at each customer
• Drive top stores through close tracking of instore execution target achievement
• Ensure shops are merchandised in accordance with Abbott expectations to maximize product availability and potential sales
• Demonstrate the superiority of Abbott products from the customer s perspective, emphasizing the ROI advantages of the Abbott brand
• Influence customers to maintain a proper balance of stock and market credit relative to accounts receivable by telling a persuasive brand story that links to increased traffic and sales
• Conduct Daily/monthly reviews of Distributor sales men to address low performance take corrective actions
• Influence distributors to carry stock and adhere to route plans that align with customer plans
• Ensure adequate stock replenishment daily to meet weekly, monthly, and quarterly targets
• Build quality customer database , territory information and have competitive landscape of territory/Route,
• Integrates the digital customer s journey with the customer lifecycle to support demand creation retention e.g., POS App, self-serviced app/web, learning management systems, retail communities, webinars etc.
• Act in alignment with compliance and regulatory expectations