SEO Executive

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Solid understanding of performance marketing, conversion, and online customer acquisition

SEO Executive Responsibilities:

• Conducting on-site and off-site analysis of web SEO competition.

• Using google analytics to conduct performance reports regularly.

• Creating high-quality SEO content.

• Assisting with blog content.

• Leading keyword research and optimization of content.

• Keeping up-to-date with developments in SEM.

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

• Research and analyze competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code